Pay-Per-Click (PPC)

LotzAp is an Online Marketing Agency driven by the obsession with building Adwords, Search Engine Optimization and Social Media campaigns that work! Pay per click (PPC) is a great tool to target keyword expression and search inquiries that are relevant to specific market places to connect to opportunities online. Our advertising practice is only as good as our last happy client and we believe we have more happy clients than any other AdWords company in the US, Portland, India, Newzealand, and Australia. Pay-Per-Click is online advertising that is featured by Google AdWords. Apart from PPC, LotzAp Solutions also provides useful insights into Search Engine Optimization, Email Marketing, Content Marketing, Social Media Marketing, and Conversion Optimization. PPC does not only take place on Google. There are more other search engines like Yahoo, Bing, Rediff, yippy and Swisscows that allow marketers to use their advertising platforms. There are two types of PPC – Flat-rate PPC and Bid-based PPC.

Pay-per-click (PPC) is calculated formula 

Pay Per Click  = Advertising Cost  ÷ Ads Click